经过多年不断发展，杭州沥青瓦厂家数量不断增加，但是，泽皓建材却发现，企业数量虽多但是依旧摆脱不了产品单一、个性不足、同质化严重的现象。消费者对个性化需求越来越多，沥青瓦厂家只有不断加强产品创新，以个性化产品吸引消费者，才能够不被竞争激烈的市场所淘汰。

After years of development, the number of Hangzhou asphalt tile manufacturers continue to increase, however, Ze Hao building materials are found, the number of enterprises are many but still could not get rid of the single product, lack of personality, serious homogenization phenomenon. More and more consumer demand for personalized, asphalt tile manufacturers only continue to strengthen product innovation, to attract consumers to personalized products, can not be eliminated by the fierce competition in the market.

沥青瓦市场竞争意识需转变

“低价竞争”是过去屡试不爽的市场竞争手段。对于传统销售的杭州沥青瓦厂家来说，过去以低价吸引消费者本无可厚非，但是随着市场发展，消费者屋面系统家装享受意识的提高，价格已经不再是消费者唯一看重的因素。但是，目前，不少沥青瓦厂家的竞争意识还没有改变过来，依然是处于“低价竞争”这种老旧的竞争思维阶段。

Asphalt tile market competition consciousness need to change

Price competition is the market competition means tested in the past. The Hangzhou asphalt tile traditional sales manufacturers, low prices to attract consumers to the past, but with the development of the market, no ground for blame, consumers enjoy home roof system awareness, the price is no longer the only consumer value factors. However, at present, many tiles manufacturers competitive Lek has not changed, is still at the stage of the competition of low price competition in this old thinking ".

沥青瓦产品缺乏亮点，设计创新一直跟不上市场的节奏

数据显示，中高端产品市场，近年来所占比例不断上升。与之前厂家之间产品差异化不大形成明显对比，产品开始在颜色、原材料用料，产品设计上开始突破，各自走各家产品的专长之路，这些有远见的杭州沥青瓦厂家，已经开始通过科技化与人性化升级产品创新设计，满足消费者对高端产品的需求，并且取得了不错的效果。

Lack of bright spot of asphalt tile products, design innovation has been to keep up with the rhythm of the market

Data show that the high-end product market in recent years, the proportion of rising. And before the product is not the difference between manufacturers contrast, products in color, raw materials materials, began to break through the product design, the product went their expertise on the road, these visionary Hangzhou asphalt tile manufacturers have started upgrading product design innovation through science and technology and humanity, to meet consumer demand for high-end products, and achieved good results.

沥青瓦积极打破同质化，寻求各自产品特点成为未来市场增长点

在产品同质化越来越严重的当今市场，消费者对干篇一律的产品已经审美疲劳，而积极创新的杭州沥青瓦厂家，以创新的产品设计来吸引消费者关注，打破沥青瓦产品的同质化，有利于市场的多向发展，产品可以相互借鉴并不断把产品推向给为优秀的方向，这是有利于消费者产品享受体验，也利于市场良性发展的同利之事。

Asphalt tile actively break the homogeneity, to seek the characteristics of their products into the future market growth point

In the homogenization of products becomes more and more serious in today's market, consumers of all dry products have been fatigued, Hangzhou manufacturers asphalt tile and positive innovation, with innovative products designed to attract consumer attention, breaking asphalt tile product homogeneity, the market is conducive to the development of products to, can learn from each other and continue to as a good product to give directions, which is conducive to the consumer product experience, but also conducive to the healthy development of the market with the benefit.

面对杭州沥青瓦厂家数量的不断增多，对于市场竞争的激烈程度也是愈演愈烈。而大力发展设计创新，重视原创能力、产品品质和服务，才能在混乱的市场竞争下，便自己的品牌得到长远的发展。

Faced with the increasing number of asphalt tile factory in Hangzhou, the degree of competition in the market is also growing. And vigorously develop the design innovation, attention to originality, product quality and service, in order to compete in the chaos of the market, they will be the long-term development of their own brands.

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