受彩色沥青瓦原材料价格上涨、市场低迷、消费者观念的转变等诸多因素的影响，目前彩色沥青瓦厂家的发展不甚理想，再加上企业数量不断增多，产品同质化严重，彩色沥青瓦厂家将面临一场大规模的洗牌，对于企业的发展受阻，彩色沥青瓦该怎样才能突破困境呢？

Affected by the asphalt tile raw material prices, the market downturn, consumer attitudes change and other factors, the current development of colored asphalt tile manufacturers is not ideal, coupled with the increasing number of enterprises, product homogeneity, color asphalt tile manufacturers will face a large-scale reshuffle, for the development of enterprises is blocked the color, asphalt tile how to break through the predicament?

打造可持续化、差异化的沥青瓦产品

市场上彩色沥青瓦厂家鱼龙混杂，企业实力参差不齐，产能过剩、产品抄袭现象严重，这也是加剧沥青瓦行业竞争的主要因素。再加上原材料成本增加，一些实力弱小的厂家没有创新研发的能力，只能依靠抄袭别的厂家的研发成果，造成市场上大量“相似”的产品出现，而由于“抄袭”的只是皮毛，加上以次充好的粗制滥造，也是导致产品品质差、市场混乱的主要原因。对此，彩色沥青瓦厂家要从自身做起，提升自身实力，建设专门的设计和研发团队，而且还要保证产品品质，突破产品同质化困局。

Create differentiated products

The market of color asphalt tile manufacturers uneven strength of enterprises, dragons and fishes jumbled together, excess production capacity, product plagiarism is serious, which is a major factor in industry competition intensified asphalt tile. Coupled with increased raw material costs, some manufacturers do not have the strength of the weak ability of innovation, can only rely on copying other manufacturers research and development achievements, resulting in a large number of similar products on the market, due to the "plagiarism" is just superficial, and shoddy shoddy, but also the leading cause of the poor quality of products, market confusion. In this regard, the color asphalt tile manufacturers to start from their own, to enhance their strength, the construction of specialized design and R & D team, but also to ensure product quality, breakthrough product homogeneity dilemma.

摸索多元化、进取化营销思路

在市场持续低迷的情况下，不少彩色沥青瓦厂家开始寻求新的出路。而对于营销模式的创新的确是不错的方法。对于传统的彩色沥青瓦厂家的营销来说，也要跟上时代的发展趋势，借助互联网营销的东风。

Create differentiated marketing

In the market downturn, a lot of color asphalt tile manufacturers began to seek a new way out. And for the marketing model of innovation is indeed a good way. For the traditional color asphalt tile manufacturers of marketing, but also to keep up with the development trend of the times, with the help of the Internet marketing.

现代消费者受互联网等影响，眼界也越来越开阔，已经不再满足于过去那种传统的纸媒宣传。更多的是现代的互联网社交网络或者一些自媒体网络平台o比如在徽信朋友圈、QQ、微博等新型社交平台上做营销宣传，效果也非常显著。

Modern consumers are affected by the impact of Internet, more and more open horizons, are no longer satisfied with the past that traditional media publicity

Pass. More modern Internet social networking or some of the media network platform o for example, in the emblem of the letter circle of friends, QQ, micro-blog and other new social networking platform to do marketing campaigns, the effect is very significant.

时代在变，彩色沥青瓦厂家的思维也要不断变化，以适应和满足市场消费者的需求转变。打造差异化竞争，保证优质的产品和完善的售后服务，诫信经营，才能够真正的做到突破。

In the era of change, the thinking of the color asphalt tile manufacturers have to change, to adapt to and meet the needs of the market to change the consumer. To create competitive differentiation, ensure the high quality products and perfect customer service service, faithful business, can really do a breakthrough.

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